Course Description

The transformation of the economy towards the service sector can be witnessed globally as well as locally. This transformation has impacted both consumers and organizations in numerous ways. As consumers, much of our consumption choices are made on services such as retail banking, visiting a supermarket or restaurant, going on holiday, medical services, transportation, visiting immigration consultants, travel agents or hairdressers, higher education and many more. Secondly, we may be managing a service organization which may be challenging due to the inherent characteristics of services. Thirdly, even if we are not marketing a service, we definitely have to market the business through services, irrespective of the industry. Therefore, understating the unique nature of services, concepts and strategies unique to services will provide numerous benefits to both customers and organizations.

Entry Requirements

01. A minimum of 16 years of age with a professional aspiration (After completing O/Ls)

02. A good knowledge of the English language

Course Locations